11 PPC Tools to Boost Clicks, Conversions & ROAS

Digital advertising has come a long way. Today’s pay-per-click (PPC) campaigns are incredibly powerful—but they’re also time-consuming and complex.

That’s why the smartest ecommerce brands are turning to PPC management tools that help cut through the noise and drive better results across search, social, and display.

We’ve rounded up 11 essential PPC tools to help you:

• 🔍 Find high-converting keywords (Semrush, WordStream)

• 🎯 Target audiences with buyer intent (Shopify Audiences)

• ⚙️ Automate campaigns & bidding (Optmyzr, Acquisio)

• 🧠 Get smarter with analytics (Triple Whale)

• ✏️ Create ads faster with AI (AdCreative ai)

Each tool is designed to help you spend smarter, convert faster, and grow your store profitably.

In this newsletter, we’ll break down what PPC tools are, how they help, and introduce 11 standout options to streamline your campaign management and increase your ROI.

💡 What Are PPC Tools?

PPC tools are web-based applications that support paid advertising strategies. In PPC marketing, you pay each time someone clicks on your ad—whether it’s running on a search engine, social media platform, or a display network.

These tools can manage or automate tasks such as:

• Keyword research

• Bid management

• Ad creative design

• Campaign tracking

• Audience targeting

• Performance reporting

Some tools specialize in one area, while others offer end-to-end campaign management features.

What Do PPC Tools Actually Do?

Let’s break down the six key functions that PPC tools typically offer:

1. Keyword Research
Identifying high-performing keywords is crucial. Tools like Semrush and WordStream uncover relevant terms with strong search volumes and manageable competition, helping you bid smarter and spend less on poor-performing terms.

2. Tracking & Attribution
Tools such as Triple Whale enhance your ability to track ad performance across channels. They connect conversions to specific campaigns, providing clarity on what's working and what’s not.

3. Automation
Manually monitoring ads 24/7 isn’t feasible. Platforms like Optmyzr and Acquisio use automation and machine learning to manage bidding, targeting, and campaign performance in real time.

4. Creative Production
Need stunning ad visuals on a budget? Tools like AdCreative.ai and Canva Pro use AI to generate ad images, copy, and videos that are designed to convert—without a design team.

5. Audience Targeting
Get your message in front of the right people. Tools like Shopify Audiences, AdRoll, and Meta Ads Manager help you pinpoint profitable audiences using data from buyer behavior, demographics, and online actions.

6. Reporting & Analysis
Dashboards and reporting tools allow you to monitor performance, set alerts for underperforming campaigns, and make data-driven decisions that drive better results.

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Top 11 PPC Tools to Power Your Campaigns

Here's a look at 11 of the most trusted PPC tools, each offering unique features for ecommerce brands, marketers, and agencies:

1. Shopify Audiences

A Shopify-exclusive tool, this platform uses collective shopper data to build custom audience lists, allowing you to target high-purchase-intent users on Google, Meta, TikTok, and more.

Best for: Shopify Plus users
Pricing: Free for eligible merchants in the U.S. and Canada

2. WordStream

Great for beginners, WordStream offers a free Google Ads Performance Grader and a keyword suggestion tool, helping you evaluate campaign strengths and uncover keyword opportunities.

Best for: Small businesses or new advertisers
Pricing: Free tools available with sign-up

3. PMax Script by Mike Rhodes

Custom JavaScript code that segments and visualizes Performance Max campaign data—helping you optimize beyond Google’s default settings.

Best for: Advanced Google Ads users
Pricing: One-time fee of $200

4. Optmyzr

A robust tool for agencies and multi-account advertisers, Optmyzr streamlines campaign creation, automation, and monitoring with AI-driven optimization and script management.

Best for: Agencies and ecommerce teams
Pricing: From $250/month, 14-day free trial available

5. Google Ads Editor

This free desktop tool from Google lets you manage campaigns offline and make bulk changes to ad text, extensions, and targeting across large accounts.

Best for: Power users of Google Ads
Pricing: Free

6. Semrush

Known for SEO, Semrush also excels in PPC with tools like the Keyword Magic Tool and Ecommerce Keyword Analytics, offering insights into high-performing search terms and Amazon-specific campaigns.

Best for: Ecommerce marketers and digital strategists
Pricing: Starts at $140/month

7. Acquisio

Ideal for advertisers juggling multiple platforms, Acquisio unifies campaign management across Google, Bing, Facebook, and more—enhanced with smart bid adjustments and budget reallocation.

Best for: Multi-channel PPC teams
Pricing: Starting around $200/month (custom pricing available)

8. SellerApp

Focused on Amazon advertising, SellerApp uses AI to recommend campaign optimizations, reduce wasted spend, and manage negative keywords.

Best for: Amazon sellers
Pricing: Free version available; advanced plans from $100/month

9. AdCreative.ai

Generate scroll-stopping creatives fast using AI. AdCreative.ai delivers ready-to-use ad images and videos, plus performance analytics that help you identify what content actually works.

Best for: Teams without in-house designers
Pricing: From $40/month to $600/month

10. Triple Whale

A centralized analytics hub that ties together Shopify, Amazon, and ad platform data to offer accurate attribution, performance metrics, and real-time dashboards.

Best for: Brands focused on data-driven marketing
Pricing: Free basic plan; paid tiers start at $130/month

11. PMax Scripts (Advanced Users)

In addition to the PMax Script by Mike Rhodes, various third-party scripts are available to unlock reporting and customization for Google's fully automated campaigns—ideal for marketers looking to pull back some control.

Scale Smarter, Not Harder

Managing PPC campaigns doesn’t have to be overwhelming. The right tools can make a massive difference—saving time, improving targeting, and helping you stretch your ad budget further.

Whether you're running ads on Amazon, managing hundreds of Google Ads, or exploring new channels like TikTok and Meta, there’s a tool on this list that can simplify the process and supercharge your results.

Ready to level up your paid ad strategy? Start testing one of these tools today and turn complexity into clarity.

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That’s all for this week. Thanks for reading, and see you next week!