5 Easter Campaign Ideas You’ll Love!

Want a reason to launch Easter email campaigns?

Easter is a joyful season filled with celebration, family, and sweet treats—making it a perfect time for brands to connect with customers.

Over 81% of Americans celebrate the holiday! In 2024, U.S. Easter spending hit $22 billion, with an average of $177 per person.

Even 55% of non-celebrators looked for Easter deals, spending around $23 each.

If you're looking for fresh ideas, we’ve rounded up best creative Easter advertising strategies, complete with real campaign examples to inspire your own.

Easter email marketing campaign step-by-step

In 2025, Easter lands on Sunday, April 20th—giving you extra time to plan ahead. To run a successful Easter campaign, focus on a few key steps that make all the difference:

Set Your Goal
Every Easter email campaign should align with your broader marketing strategy. Common goals include:

• Driving sales with Easter promos

• Testing new marketing tactics

• Boosting website traffic

• Re-engaging inactive subscribers

• Strengthening customer relationships

Since Easter kicks off spring, it’s also a great time to showcase seasonal products. Your campaign goal will help shape the tone, message, and overall focus.

Send a non-promotional message

The majority of Easter emails the customers receive have different purchase incentives. However, you can easily take a different route by sending Easter greetings or tips instead. 

Here is a classic greeting example from Shop.com with a cute photo and a simple message.

Clever Easter Email Subject Lines to Try This Year

Looking for Easter subject line inspiration? Here are some fun and catchy ideas to get you started:

• Load Up Your Baskets 🧺

• Did Someone Say Easter Eggs? 🐣

• Don’t Miss Your Easter Weekend Treat – 40% Off All Full Price!

• Easter Spectacular – Up to 70% Off!

• Easter Bunny Approved 🐰

• Our Easter Collection Just Dropped – Get Cracking!

• Every Bunny Loves Easter – Schedule Your Gift Delivery Today!

• Get HOPPY! Your One-Stop Shop for All Things Easter 🐰

• You Won’t Find These Goodies in an Easter Egg 🥚

• Easter is Over, But You Can Save a Little Longer!

• The Easter Bunny Left – But Not the Savings!

• Feeling the Easter Bloat? Get Back on Track with the Cent Sale!

Subject Lines with Emojis:

• What’s Your Easter Egg-sthetic? 🐰

• Easter Basket Bundle Savings 🐰🐣

• Just Hatched 🐣! Easter 2025

• Reveal Your Deal 💰 Easter Offer Inside

• Ready for Easter Feasting? 🐣 (Ooh & Aah)

• Celebrate Easter 🐣 with Extra Savings!

• 🧺 Load Up Those Easter Baskets…

• 🐰 The Easter Bunny Has One More Surprise…

• ☀️ More Sun = More Savings

• 🐇 Last Chance – Easter Sales END TONIGHT!

• 🛍 Easter Sale Extended | From £339

• Don’t Miss Our Easter SALE 🐰

• Too Many Easter Treats? We Got You, Girl 🍬

• 50% Off? How Egg-citing! 🥚

• We 💗 Every Bunny’s Easter Style… (Janie and Jack)

• Crack into These Savings 🐣 – 15% Off Easter & Spring Gifts (Fairytale Brownies)

• Easter Essentials 🐰🐣 (Shrimps)

• 🐇 EASTER EXCLUSIVE! 15% Off All Items

• 📣 Spoil Yourself This Easter Weekend with Our 15% Discount 📣

If you're unsure which approach works best for your audience, consider A/B testing two variations—one with emojis and one without—to see which one resonates more!

Easter advertising example #1: Stabilo

Stabilo’s 2009 Easter ad featured a flock of white lambs with one hidden wolf subtly highlighted using a pink Stabilo marker. The clever concept reinforced the brand’s key message—making things stand out—while tying in perfectly with Easter symbolism, all without straying from its identity.

Easter ad example #2: OMO Detergent

OMO’s 2019 Easter ad took a bold, symbolic approach with strong religious undertones. A crown of thorns—a clear reference to Jesus’ sacrifice—was paired with a spotless white cloth, representing the brand’s promise of cleanliness.

The tagline, “The first man who saw the good in dirt,” connected Christ’s message of forgiveness with OMO’s philosophy: embracing life fully, no matter how messy it gets.

Easter advertising example #3: McDonald’s

McDonald’s 2021 Easter ad embraced a simple yet playful concept. What looked like a close-up of a sesame seed bun cleverly doubled as a nod to Easter eggs, with the seeds resembling tiny white eggs.

With just the words “Happy Easter,” the minimalist ad captured the holiday spirit while staying true to McDonald’s fun, recognizable brand identity.

Easter advertising example #4: Café Opera

In 2013, Café Opera, a prestigious nightclub in Sweden, celebrated Easter with an exclusive party, reflecting its luxurious brand. The ad featured a carton of golden, intricately designed eggs, symbolizing the upscale experience the club offers. Event details were subtly written inside the carton in red, taking an “if you know, you know” approach that highlighted the nightclub’s exclusivity.

This clever design allowed the brand to share event info while maintaining its elite image.

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That wraps up today’s newsletter!

We hope these Easter campaign ideas inspire something new for your brand. Stay timely, stay relevant, and most importantly—make it easy for your audience to engage.