Exact SEO Strategy to 2x Your Brand’s Organic Growth

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Welcome to another edition of GrowthCart, where you get insights on growing your brand with proven marketing strategies and case studies!

Today, we’re revealing the exact SEO playbook that helped QUAY, the sunglasses brand, double its organic growth. 

Let’s dive in! 🕶️🔥

Quick Highlights

• How to optimize existing collection pages of brand

• Create new collection pages for untapped keyword opportunities

• Improve internal linking

• Publish blog content to support collection pages

• Build high-quality backlinks

• Automate SEO with our curated AI tools

When it comes to scaling organic revenue for an e-commerce brand, the key is simple: Rank your Collection pages higher for high-intent transactional keywords.

This is the only way to see a measurable ROI from SEO efforts.

1. Optimize Existing Collection Pages

Each Collection page should be optimized for a primary keyword (e.g., women’s sunglasses, oversized sunglasses, polarized sunglasses, aviator sunglasses). This keyword should be placed in:

• Meta Title: Buy Women’s Oversized Sunglasses | Best Polarized Styles

• Meta Description: Shop the best women’s oversized sunglasses with UV protection. Explore stylish polarized, black, and cat-eye sunglasses!

• H1 Tag: Women’s Oversized Sunglasses - Trendy & UV Protected

• URL Slug: /collections/womens-oversized-sunglasses

• Content Optimisation: Add a 500-1,000 word description below the product listings with keyword-rich content explaining styles, materials, and benefits of the sunglasses.

2. Create New Collection Pages for Untapped Keyword Opportunities

I would identify transactional keywords to create additional Collection pages. Quay has powerful product filters.

I’d leverage them to create new Collection pages for keywords such as:

• Women’s Polarized Sunglasses (e.g., /collections/womens-polarized-sunglasses)

• Men’s Oversized Sunglasses (e.g., /collections/mens-oversized-sunglasses)

• Black Cat Eye Sunglasses (e.g., /collections/black-cat-eye-sunglasses)

• Tortoise Shell Sunglasses (e.g., /collections/tortoise-shell-sunglasses)

• Blue Light Blocking Sunglasses (e.g., /collections/blue-light-blocking-sunglasses)

• Round Frame Sunglasses (e.g., /collections/round-frame-sunglasses)

Each page should be optimized with keyword placements as mentioned in the previous step.

3. Improve Internal Linking

Next, I would enhance internal linking for both existing and newly created Collection pages.

Since Quay has a wealth of blog content, I would identify blogs with backlinks and strategically add internal links pointing to relevant Collection pages.

For example:

• Identify high-performing blog posts with existing backlinks (e.g., “How to Choose the Best Sunglasses for Your Face Shape”).

• Internally link these pages to relevant Collection pages with keyword-rich anchor text.

  • Example: Looking for the best women’s polarized sunglasses? Check out our latest collection here.

4. Publish Blog Content to Support Collection Pages

Write blog content targeting informational keywords that naturally link to Collection pages. Some examples:

• “What Are Polarized Sunglasses and Why Do You Need Them?” → Links to polarized sunglasses collection

• “Best Sunglasses for Round Faces” → Links to different frame shape collection pages

• “Sunglasses Trends for 2025” → Links to all major collection pages

5. Build High-Quality Backlinks

• Secure backlinks from apparel, fashion, and accessories-related sites with a DA of 30+ and stable or growing organic traffic.

• Example: Collaborate with fashion bloggers, optical brands, and men’s/women’s lifestyle websites to publish guest posts or secure mentions.

• Participate in product roundups like “Best Oversized Sunglasses for Women in 2025”.

This strategy drives higher rankings, more organic traffic, and skyrockets revenue.

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