plan your women's days campaign with these email templates

March 8 marks International Women’s Day (IWD)—a time when many organizations share heartfelt messages to celebrate and appreciate women. In the eCommerce world, businesses often launch special promotions featuring products and services that women would love.

Today, we will be sharing few inspiring IWD email examples, along with ready-to-use email samples and predesigned templates to help you create meaningful campaigns effortlessly.

Here’s how to craft an effective Women’s Day campaign:

• Use Impactful Email Templates – Start with visually appealing templates that showcase inspiring women and set the right tone.

• Craft Compelling Subject Lines – Grab attention with messages that evoke curiosity and emotion, such as “Her Story, Our Inspiration: Celebrate Women's Day with Us!”

• Design Engaging Email Campaigns – Incorporate interactive elements like quizzes, polls, and videos to foster a deeper connection with your audience.

Happy International Women’s Day by Dossier

Subject line: Happy International Women’s Day! ♀

Dossier, a renowned women-owned brand founded by eight strong women, embraces the spirit of International Women’s Day with an empowering message.

🔹 Celebrating Women – A heartfelt tribute recognizing women’s strength and achievements.
🔹 Empowering Message – Women do great things and deserve the best.
🔹 Authentic Visuals – Warm, natural imagery highlighting women’s beauty and power.

Women’s Rights by Lululemon

Subject line: How will you spend the other 364?

Lululemon’s IWD email goes beyond celebration, emphasizing that gender equality is a year-round effort.

🔹 Take Action – A CTA linking to a podcast and 364 ways to support gender equality.
🔹 Make an Impact – Purchase a limited-edition t-shirt to support an equality-focused organization.

Celebrate International Women’s Day by Everlane

Subject line: It’s International Women’s Day

Everlane honored International Women’s Day by spotlighting its own female employees.

🔹 Real Stories – Each team member shared their journey while showcasing Everlane products.
🔹 Genuine Connection – A heartfelt approach that aligns with the spirit of IWD.
🔹 Engaging Experience – Readers could explore stories or shop the look, making the campaign both inspiring and interactive.

Access list of email template for IWD here!

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Wrap-up

International Women’s Day celebrates the progress in women’s rights and gender equality while acknowledging the challenges that remain. It’s a day to honor women’s achievements and recognize their invaluable contributions to society.

As you craft your email campaign, keep in mind the essence of this day: to inspire your audience, evoke feelings of pride, and provide actionable ways to contribute to a world where women can thrive. Whether through sharing empowering stories, expressing solidarity, or offering tangible steps for advocacy, use this occasion to uplift and empower women everywhere.