Turn Anonymous Visitors into Loyal Customers

In partnership with

As a DTC eCommerce brand, watching your website traffic increase is great, isn’t it? It feels like a big win knowing people are visiting your store, but what is traffic if you can’t convert visitors into buying customers?

On an average, brands only convert 3% of their website visitors because 97% of your shoppers are anonymous.

Giving visitors an opportunity to sign up for your newsletter, opt-in for deals and discounts or provide their emails during the checkout process, can be effective ways to grow your email list.

However, what about people who browse your site and leave without providing any contact information?

The Solution

This is where different methods of first-party email identification become invaluable.

These tools are super helpful for DTC brands because they allow them to figure out who these visitors are, even if they haven't provided any info upfront. This could include info such as their email address, physical address, and more.

This process is achieved through the utilization of first-party data in conjunction with sophisticated machine learning algorithms.

How it works?

Here’s how identification works: 

1. Unique identifiers are placed across partners to identify site visitors.

2. The platform conducts a 7-day activity check on these visitors.

3. Only engaged and deliverable emails are then passed to your email service provider.

4. You end up sending emails only to the highest quality and active email addresses.

By utilizing these emails, you engage with many potential customers whom you otherwise wouldn’t have had the chance to interact with.

What’s the benefits

Now that you know how it works, how can your ecommerce business benefit from the platform?

1. Reach 5-10x More Abandoners 

Cart abandonment messages are crucial for your marketing strategy, yet they're only sent to logged-in visitors, accounting for just 5% of total abandoners. With customer intelligence tool, identify and reach out to cart, product, and browse abandoners who aren't logged in, enabling you to send at least 5 times more abandonment emails.

2. Grow Your Email Lists 10-15x 

Marketers aim to capture qualified leads, but only 1.95% of website visitors convert via forms. Customer intelligence tools broadens your approach beyond forms, enabling the conversion of anonymous visitors into authenticated, first-party, 100% permissioned, highly deliverable emails.

3. Overcome Meta's Audience Restrictions 

Many companies face challenges marketing on Meta (Facebook and Instagram) due to shrinking audiences from Apple's pixel blocking. Customer intelligence tools unblocked pixel allows high ROAS Meta campaigns with new audiences, resulting in a 30% audience size increase for DTC ecommerce companies. 

PS: If you have any comments/questions, we'd love to hear them. Just hit reply!

And there you have it—unlocking the mystery behind turning anonymous visitors into loyal customers.

With the power of customer intelligence tools, you're not just deciphering data; you're decoding the path to success in the digital marketplace.

So, go ahead, step into the realm of personalized marketing, where every click leads to a connection, and every visitor becomes a valued customer. Happy converting!

Tools for Identifying and Enriching Anonymous Visitors

• FullContact – Identifies and enriches anonymous visitors by matching email, phone, or IP data.

• Clearbit – Gathers intelligence on anonymous users and enhances customer profiles.

• Zeotap – Provides customer identity resolution and unifies data to build better customer profiles

• BlackCrow AI – Utilizes AI-powered predictive analytics to retarget high-value customers.

That’s a wrap for today! GrowthCart is developing an AI-powered tools to automate ad optimization, content creation, and customer insights—helping marketers boost efficiency and drive revenue.

Stay tuned for more insights. 🚀